Longitude 131° by Baillie Lodges
Elevating luxury through culture-led storytelling.
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Tommy Creative was engaged to amplify the digital presence of Longitude 131° — an ultra-luxurious eco-resort nestled at the gateway to Uluru — through a strategic, story-rich content approach for Baillie Lodges’ social channels.
At the core of this project was a content strategy designed to do more than showcase beauty. We focused on capturing the deep cultural resonance of the land, the richness of guest experiences, and the sustainable values woven into every detail of the resort.
From the lens of immersive photography and purposeful social content, we spotlighted iconic elements — like the tented pavilions with uninterrupted views of Uluru, guided walks with Anangu guides, Indigenous storytelling, and open-air fine dining under the stars.
The result: a visually captivating, culturally respectful content calendar that not only drove social engagement but deepened the emotional connection between audience and brand.
Turning luxury into legacy — we crafted a digital experience that amplifies both prestige and purpose. Tommy Creative transformed the essence of Longitude 131° into a cohesive, culture-rich digital presence — elevating the brand's luxury positioning while honouring its deep Indigenous connections.
From $3000 AUD a night, Longitude 131°, the luxury desert basecamp at Uluru-Kata Tjuta, offers an essential experience of Australia’s spirited heartland in Baillie Lodges’ exclusive style.
Frequently named among the top luxury lodges in Australia and globally.
Condé Nast Traveler: Regularly features in the "Gold List" and "Readers' Choice Awards."
Travel + Leisure: Consistently ranked in the "World's Best Awards."
Luxury Travel Magazine: Often highlighted in lists of the best luxury lodges in Australia.
Australian Tourism Awards: Recognized for excellence in luxury and sustainable tourism.
Longitude 131°, the luxury desert basecamp at Uluru-Kata Tjuta
