Lauren’s personal journey from a passionate hairstylist to the founder of ROBE HAIRCARE is one of resilience and purpose. In 2020, Lauren set out to create a range of active, results-driven haircare products to achieve longer, stronger, and healthier hair for all hair types. However, her path took an unexpected turn when she was diagnosed with cancer, resulting in hair loss from treatment. Despite the challenges, Lauren’s dedication to her vision and her new ROBE products helped maintain her hair's health, even against the odds.

At Tommy Creative, we’ve had the privilege of supporting Lauren’s mission by helping expand ROBE HAIRCARE’s reach. From creative direction to packaging design and product collateral, we’ve worked closely with her to ensure that the brand’s message of empowerment, resilience, and high-quality haircare reaches more people in need of products they can trust. Our partnership enables ROBE to make a meaningful impact in international markets, offering a product that stands out not just for its effectiveness, but for the heartfelt story behind it.