Volvo x Melbourne Fashion Week.
Launching an EV with style, storytelling and strategic content.

  • When Volvo unveiled its latest electric vehicle during Melbourne Fashion Week, they needed more than just a launch—they needed a story that aligned innovation with cultural relevance. Partnering with experiential agency Graffiti, Tommy Creative was brought on to capture and craft that story through high-impact visual content.

    We provided end-to-end content production across photography and video, strategically capturing key moments, brand integrations, and audience interactions across a series of curated activations. The result? A premium suite of branded assets designed to amplify Volvo’s presence across social media, digital campaigns, and internal brand comms.

    For Graffiti Experiential, our content doubled as a powerful case study—showcasing their creative execution and elevating their pitch capabilities for future brand partnerships.

 

We helped Volvo amplify the launch of their new electric vehicle through premium, story-led content that extended their brand presence beyond the runway—while equipping Graffiti Experiential with a powerful visual case study to showcase the success of their activations and win future work.

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Amy Vaughan Creative