GH MUMM x MELBOURNE CUP | Melbourne Event Photographer

During the Melbourne Racing Carnival, Tommy Creative was on site in the iconic Melbourne Cup Birdcage capturing premium event photography for GH Mumm, documenting the brand’s presence inside one of Australia’s most prestigious hospitality environments.

Our brief was to showcase GH Mumm naturally within the energy of the Carnival — without staging moments. We photographed guests, ambassadors, and brand activations inside the Birdcage, capturing real celebrations, product moments, and the social atmosphere that defines the Melbourne Cup experience.

The resulting imagery was used across campaign and social channels to promote the GH Mumm brand, extend exposure during the Carnival period, and highlight the people and partnerships associated with the brand throughout the Melbourne Racing Carnival.

Working in high-profile environments like the Melbourne Cup requires experience, speed, and discretion. Tommy Creative specialises in Melbourne event photography for luxury brands, corporate hospitality suites, and major sporting events, delivering campaign-ready imagery that helps brands maximise their presence at events where every moment matters.