BABY BUNTING x WESTFIELD | Melbourne Event Photographer
For more than a year, Tommy Creative has partnered with Baby Bunting to provide ongoing Melbourne event photography and brand activation coverage across multiple store openings, capturing the excitement and energy of each new location.
From Robina to Plenty Valley to Maribyrnong, our team has photographed and filmed the first day of trade for every new Baby Bunting store documenting ribbon cuttings, customers lining up, families exploring the space, and staff celebrating a major milestone.
Because store openings are more than just retail launches.
They’re community events.
Our role was to showcase the experience authentically — capturing real moments that could be used across Baby Bunting’s marketing channels, social media, internal storytelling and future campaign promotions.
Across each opening, Tommy Creative delivered:
• Full event photography coverage of store launches
• Cinematic video content for social and digital campaigns
• Crowd moments, staff celebrations and customer experiences
• Store interiors showcasing layout, merchandising and branding
• Fast-turnaround imagery for marketing teams
These assets helped Baby Bunting promote their new stores across paid ads, social media, email campaigns and PR announcements, giving each opening the visibility it deserved.
Working across multiple retail locations requires consistency, speed and brand awareness. Tommy Creative specialises in corporate event photography Melbourne, retail activation photography and large-scale brand storytelling across Australia.
From council festivals to major sporting events to retail openings, our goal is always the same — capture the joy, the experience and the story behind the moment.
Huge thanks to the Baby Bunting team for trusting Tommy Creative to document these milestone openings across Robina, Plenty Valley and Maribyrnong.
If you’re planning a store launch, retail activation or corporate event anywhere across Melbourne or Australia, we’d love to help capture your event with campaign-ready photography and video.
