FRANKSTON CITY COUNCIL x CARLSBERG BEACH CLUB | Melbourne Event Photographer
When the Carlsberg Beach Club came to life on the Frankston Foreshore, it was a collaboration between Frankston City Council, Carlsberg, and Tommy Creative.
Brought together to help showcase one of the most vibrant summer event spaces on the coast.
Our role was simple in idea, complex in execution:
capture the joy, energy, and experience of the Frankston Beach Club so future visitors could feel the atmosphere before they even arrived.
Across the activation, Tommy Creative delivered premium event photography and video coverage designed to highlight the lifestyle, hospitality, and brand presence inside the Beach Club environment.
We captured:
• Guests enjoying sunset sessions on the Frankston Foreshore
• Live music, DJs, and crowd energy
• Carlsberg branding inside real social moments
• Hospitality experiences and premium seating areas
Working alongside Frankston City Council and the Carlsberg team, we gathered a full suite of campaign content for the 2025–2026 event season. Imagery and video assets designed for social media, tourism promotion, sponsor reporting, and future event marketing.
The goal was authentic moments that showed what the Beach Club actually feels like, relaxed summer nights, friends catching up, music in the background, and the ocean just metres away.
This kind of event content is what drives sales, brand engagement, and repeat visitation.
From major festivals like the Frankston Waterfront Festival to hospitality activations like the Carlsberg Beach Club, Tommy Creative specialises in event photography for councils, sponsors, and large-scale brand activations across Melbourne and Australia.
If you’re planning a beach activation, corporate hospitality space, festival, or branded event — we’d love to help capture the energy of your event and turn it into campaign-ready content.
