WATERFRONT FESTIVAL x FRANKSTON CITY COUNCIL | Melbourne Event Photographer

Over two full days, Tommy Creative provided end-to-end event photography coverage for the Frankston Waterfront Festival, one of the largest public festivals on Melbourne’s coastline.

With more than 45,000 members of the public attending, the scale of the event demanded a photography partner who could capture not just moments… but the full story of the festival from sunrise setup through to evening crowds on the Frankston Foreshore.

Working alongside Frankston City Council, our role was to visually document the entire festival experience in a way that could support tourism promotion, sponsor reporting, future event marketing, and community storytelling.

Large-scale public festivals move fast.
And once the weekend is over, the imagery becomes the legacy.

Across the two-day event, Tommy Creative delivered comprehensive Melbourne event photography coverage, including:

• Wide-angle imagery showcasing crowd scale and festival atmosphere
• Live music, stage performances and entertainment coverage
• Family zones, food trucks, rides and activation areas
• Sponsor branding and council initiatives
• Sunset and night-time foreshore imagery
• Authentic lifestyle moments of visitors enjoying the festival

For an event of this size, photography isn’t just a nice extra, it’s essential infrastructure.

Frankston City Council required imagery that could:

• Promote future Waterfront Festivals
• Showcase Frankston as a tourism destination
• Report outcomes to sponsors and stakeholders
• Support press coverage and media releases
• Provide social media content during and after the event

Our work at the Frankston Waterfront Festival is a perfect example of how professional event photography helps councils, sponsors, and organisers maximise the impact of their events long after the crowds go home.