KOOYONG CLASSIC x CARLSBERG | Melbourne Event Photographer

There are sporting events with great atmosphere… and then there’s the Kooyong Classic.

This year Melbourne Event Photographer Tommy Creative was on site with Carlsberg, Kronenbourg, 1664 and Coopers capturing the brands inside one of Australia’s most iconic tennis environments.

With Carlsberg as a major sponsor of the 2026 Kooyong Classic, our role was clear:
help showcase the brand naturally inside the energy of the tournament.

Not just logos. Not just signage.
Real moments… guests enjoying the hospitality spaces, product in hand courtside, brand activations coming alive in the summer heat.

Across the event we delivered:
• Event photography across hospitality suites and activations
• Social-ready content for Carlsberg and partner brands
• Storytelling that connected the premium feel of Kooyong with the Carlsberg portfolio

Kooyong moves fast. Matches roll into sunset drinks. VIP guests turn into dance-floor crowds. Activations need to look effortless while everything behind the scenes is anything but.

That’s where Tommy Creative thrives.

Huge thanks to the Carlsberg team for trusting us again, and to Kronenbourg 1664 & Coopers for bringing such a strong presence to the Classic.

If you’re planning a major sporting sponsorship, brand activation or hospitality program we’d love to help bring your brand into the moment.