KMART XMAS 2025 | Melbourne Event Photographer

Tommy Creative was proud to photograph Kmart’s at-home Christmas campaign in the lead-up to the 2025 festive season. The brief was to showcase Kmart’s Christmas range in a real home environment, creating imagery that felt warm, relatable and genuinely festive.

Rather than shooting in a studio, the campaign was captured inside a residential home, allowing Kmart’s decorations, tableware, gifts and styling pieces to live naturally within everyday spaces. From lounge room styling and Christmas tree moments through to table settings, kitchen details and family-style scenes, every product was photographed to feel achievable and inspiring for customers preparing their own homes for Christmas.

Our focus was to create a comprehensive content library for Kmart’s marketing team.

Imagery suitable for social media, EDMs, website banners, catalogues and in-store storytelling. Lighting was kept soft and natural, with colour accuracy and consistency carefully managed to ensure the products looked true to life while still feeling warm and premium.

Working closely with the Kmart creative team, Tommy Creative delivered a large suite of edited images designed to support their Christmas marketing across multiple channels. The result was a cohesive campaign that showcased the full range of Kmart Christmas products in a setting that felt authentic, inviting and achievable for Australian homes.

We loved being part of helping Kmart bring their Christmas story to life.